tiny tales

tiny tales

Simplifying Book Discovery for Parents

Simplifying Book Discovery for Parents

Early reading is proven to boost a child’s memory, vocabulary, and language skills, yet many parents struggle to find books that truly fit their child’s age, interests, and reading level. With thousands of titles available, generic recommendations and trial-and-error methods leave parents frustrated and unsure.

This lack of guidance risks children missing out on books that could spark curiosity, imagination, and a lifelong love of reading. Parents need a simple, reliable way to discover the right books, ensuring their children’s early reading experiences are both engaging and developmentally enriching.

A person opening the tiny tales app in a tablet
A person opening the tiny tales app in a tablet

Reading Made Simple: Right Book, Right Child

Reading Made Simple: Right Book, Right Child

Tiny Tales is a curated platform designed to help parents discover the perfect books for their children.

Parents want their children to love reading, but finding the right books can be overwhelming. To address this challenge, I ran a modified GV Design Sprint over 5 days, adapting the process to focus on recruiting participants, rapid ideation, prototyping, and usability testing. This structured yet flexible approach allowed me to uncover pain points, validate ideas quickly, and refine solutions in real time. The result was Tiny Tales, a thoughtful, personalized experience that guides parents to stories that spark imagination, support learning, and nurture a lifelong love of reading.

MY ROLE

Led the UX design process for Tiny Tales, including defining opportunities, running a 5-day design sprint with provided personas, prototyping, and usability testing to create a personalized and intuitive book discovery experience.

Led the UX design process for Tiny Tales, including defining opportunities, running a 5-day design sprint with provided personas, prototyping, and usability testing to create a personalized and intuitive book discovery experience.

tools used

Figma, Zoom

DAY 1 - MAP

DAY 1 - MAP

On the first day, I set the foundation for the sprint by reviewing our persona, clarifying goals, and mapping the parent-child reading journey.

USER FLOW

A parent opens the app, ready to spark a little magic in their child’s day. They select their child’s profile, which tailors recommendations by age and interests. The home screen presents playful, curated content, making browsing easy. After previewing a few books, the parent selects the perfect story and starts reading together immediately, creating a joyful and shared experience.

User Flow map
User Flow map

User Flow Map

recruiting particpants

On Day 1, I also focused on recruiting participants for the upcoming usability tests. The goal was to ensure a representative mix of parents with varying backgrounds, children’s ages, and reading habits, so the feedback would reflect diverse perspectives. I established clear selection criteria, reached out through relevant channels, and confirmed participation. This preparation laid the groundwork for meaningful usability testing later in the sprint, ensuring the insights gathered would be reliable, well-rounded, and actionable.

challenge

I focused on analyzing the challenges parents face in finding the right books for their children. I identified key pain points such as the time-consuming process, overwhelming options, and lack of personalized guidance. This helped define the core problem: parents need a streamlined, tailored way to discover books that match their child’s age, interests, and reading level.

persona

I revisited Claire, our primary persona:

  • Busy parent with limited time.

  • Wants stories that are both fun and educational.

  • Struggles with time-consuming book discovery.

Claire, 34

Busy parent

PERSONA - Thoughtful Reader

Pain Points


• Spends more time searching than

reading

• Manually checks story length.

• Struggles balancing fun +

educational.

• Needs a smooth bedtime routine.

Goals


• Wants to spend less time to find a

book

• Wants to find enjoyable stories to

read to both of their children 

• Wants to find stories that provide

entertainment and educational

value.


Motivations


• Reading helps the children to learn

and ask questions


• Helps to take a break from screen

time



Bio


Mother of

James, 6 years old

Kayla, 4 years old


Behavior


Reads bed time stories for her children (3 times per week)


Values reading time as part of family time





How Might We (HMW) Questions

I used ‘How Might We’ (HMW) questions to reframe Claire’s pain points into opportunity statements, helping me identify actionable design directions for the app.

LONG-TERM GOAL

“Parents should be able to find an engaging, age-appropriate story for their child in under 1 minute.”

DAY 2 - sketch

On the second day, I shifted focus from defining the problem to generating ideas. The day was structured around three key activities: Lightning Demos, Crazy 8’s, and Solution Sketching.

lightning demos

I studied existing platforms like Epic, Vooks, and Pinterest to understand how they tackle discovery, personalization, and engagement. Each demo highlighted different strategies, from smart onboarding filters in Epic, to animated storytelling in Vooks, to visual organization and social proof in Pinterest. These takeaways helped me identify proven design patterns worth adapting for Tiny Tales.

crazy 8's

Next, I ran a Crazy 8’s exercise, sketching eight different user interface variations in just eight minutes to explore multiple ways to simplify book discovery. The rapid pace sparked creativity, but choosing the most practical and impactful idea was challenging and time-consuming.

This experience reinforced that early-stage ideation is about exploration and discovery, and even sketches that are not chosen can inspire stronger solutions later.

Crazy 8's Paper Sketch
Crazy 8's Paper Sketch

Solution sketch

I chose the second screen for its clean, intuitive design. The strong visual hierarchy makes it effortless to navigate between personalized recommendations and recently viewed books. This interface balances simplicity with clarity - making it easy for parents and children to quickly find what they’re looking for without cognitive overload.

Key touchpoints like onboarding, search results and comparison screens

Solution Sketch 1
Solution Sketch 1

Solution Sketch 1

Solution Sketch 2
Solution Sketch 2

Solution Sketch 2

day 3 - STORYBOARD

The storyboard helped me visualize the entire parent-child reading journey in Tiny Tales, from discovering a book to enjoying it together. It highlighted key emotional moments and interactions, making the experience tangible and relatable. This clarity guided design decisions, ensuring the app felt engaging, intuitive, and grounded in real user contexts.

Visualizing the Parent Experience

I created a storyboard to map the parent’s journey through Tiny Tales, connecting screens into a cohesive flow. This helped identify gaps, refine interactions, and keep the design focused on user needs.

Storyboarding showed the importance of viewing the experience as a continuous journey, highlighting opportunities to make it more intuitive, engaging, and satisfying for parents.

Storyboard sketch 15 panel
Storyboard sketch 15 panel

USER SCenario: Turning Reading into joy

  • Discover: Parent finds Tiny Tales in the app store and installs it.

  • Onboard: Quickly creates a child profile, adding age, reading level, and interests.

  • Personalized Feed: Home screen fills with relevant, age-appropriate book recommendations.

  • Engage: Child chooses a favorite theme and reads along with the parent.

  • Delight: The story captures the child’s attention, transforming reading from a chore into a fun, shared experience.

Story board depicting the user journey

Story board depicting the user journey

DAY 4 - PROTOTYPE

I added interactive elements like tappable book cards, filters, and animated transitions to make Tiny Tales engaging and intuitive, bringing the storyboard to life in a playful and easy-to-navigate way.

Rapid Prototyping in Action

I added interactive elements throughout the Tiny Tales prototype to make the experience more engaging and intuitive. From tappable book cards and filter options to animated transitions and responsive onboarding screens, each interaction was designed to guide parents effortlessly while keeping children engaged. These interactions helped bring the storyboard to life, making the app feel playful, dynamic, and easy to navigate.

Tiny Tales app hi fi design
Tiny Tales app hi fi design

DAY 5 - TEST

On the final day, I conducted usability testing with parents, children to see how the prototype worked in a real reading context.

“I just want to find a good book quickly without too many steps.”

testing & insights

Day 5 was both exciting and overwhelming, the culmination of all the effort from the previous days. It was also a valuable opportunity to learn from my mistakes and uncover insights that would shape the next iteration of Tiny Tales.

“To test how parents and children interact with the Tiny Tales prototype and identify opportunities to help parents discover the right books for their children, while making reading engaging and enjoyable.”


“To test how parents and children interact with the Tiny Tales prototype and identify opportunities to help parents discover the right books for their children, while making reading engaging and enjoyable.”


goal

Remote Moderated Testing with 5 participants.

Remote Moderated Testing with 5 participants.

method


  • Parents who regularly read with their children

  • Children who engage with reading apps alongside their parents

  • Parents who regularly read with their children

  • Children who engage with reading apps alongside their parents

participant characteristics

“What do you mean by Paperback?”

“I want new releases, audio books and read alouds”

“Recommendations for me would be exciting”

“Reading badge interests me all the time because everytime I read a book I love to collect badges”

“I always look for reviews. even before I select a book”

“Proper balance of visuals and text is what I prefer”

“If there is an option for font size setting, it would help my eyes”

“Profiles for different children in one place will be helpful”

“I want an option increase the font size setting.”

“Parent/child onboarding can be different.”

“Book reviews will help me select faster”

“I want an option increase the font size setting.”

“It will be easy if I can create profiles for multiple children at once”

“I want a font size and font family selection in the reading page .”

“Offline reading feature will be really helpful during flight travel with my kids”

“Confirmation of profile creation is missing, instead of find books, create profile will be apt”

“Where do i belong in the reading level, advanced or intermediate”

“Where can i find ‘Read To Me’ books?”

“I like to have the app recommending me as i do not search”

“I don't want to add child profile, my mom does that?”

what worked well

  • Bright colors and illustrations engaged kids

  • Personalized recommendations felt helpful for parents

  • Audio and video books created excitement

what needed improvement

  • Font size and readability in reading mode

  • New releases needed on homepage

  • Simplified terms for kids (e.g., “Read To Me” instead of “paperback”, "Growing Reader instead of "Intermediate")

  • Ratings/Reviews for the books

  • Multiple child profile option in the profile page

    Top-priority usability issues were addressed to make book discovery easier and more intuitive for parents.

Insights from Remote Moderated Usability Testing with 3 parents and 2 children

TAKEAWAYS

Through designing Tiny Tales, I learned how to create an engaging parent-child reading experience:

  • Personalization: Tailor books to age, interests, and reading level.

  • Simplicity: Keep flows intuitive and easy to navigate.

  • Playfulness: Use visuals and interactions to delight and engage.

  • Early Visualization: Storyboarding and prototyping reveal friction points.

  • Rapid Ideation: Generate creative, practical solutions quickly.

KEY LEARNING & CHALLENGES


  • Balancing Needs: Designing for both parents and children requires simplicity and functionality.

  • Rapid Ideation: Exercises like Crazy 8’s and storyboarding help generate practical solutions quickly.

  • Personalization Matters: Tailoring recommendations by age, interests, and reading level boosts engagement.

  • Prototyping Reveals Insights: Interactive prototypes expose usability issues and refine flows.

Challenges: Choosing the best idea, designing for dual users, and working within tight sprint time constraints.


The design sprint approach surfaces insights differently, emphasizing speed, experimentation, and rapid iteration. True user satisfaction and a delightful experience can be achieved when the right strategies and design decisions are applied, turning challenges into meaningful, engaging experiences for both parents and children.


 

  • Balancing Needs: Designing for both parents and children requires simplicity and functionality.

  • Rapid Ideation: Exercises like Crazy 8’s and storyboarding help generate practical solutions quickly.

  • Personalization Matters: Tailoring recommendations by age, interests, and reading level boosts engagement.

  • Prototyping Reveals Insights: Interactive prototypes expose usability issues and refine flows.

Challenges: Choosing the best idea, designing for dual users, and working within tight sprint time constraints.


The design sprint approach surfaces insights differently, emphasizing speed, experimentation, and rapid iteration. True user satisfaction and a delightful experience can be achieved when the right strategies and design decisions are applied, turning challenges into meaningful, engaging experiences for both parents and children.


 

Thank You for reading!