Ideas Brought To Life

©2025 Pradeepa Sellandi. All Rights Reserved.

Redesigning the car search experience

Guided users from browsing to confident car choices with a seamless journey that highlights insights and comparisons without overwhelming the process.

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Role: End-to-End UX/UI Designer | User Research | Interaction Design | Prototyping | Visual Design | Usability Testing

Role: End-to-End UX/UI Designer | User Research | Interaction Design | Prototyping | Visual Design | Usability Testing

SEE FULL CASE STUDY

Redesigning the car search experience

Guided users from browsing to confident car choices with a seamless journey that highlights insights and comparisons without overwhelming the process.

SEE FULL CASE STUDY

Role: End-to-End UX/UI Designer | User Research | Interaction Design | Prototyping | Visual Design | Usability Testing

SEE FULL CASE STUDY

Freemium to Premium Experience

Guided readers from free to premium with an elegant upgrade path that celebrates benefits without disrupting their daily reading habit.

Role: UX/UI Designer | User Flows | Interaction Design | Visual Design | Usability Testing

Role: UX/UI Designer | User Flows | Interaction Design | Visual Design | Usability Testing

Freemium to Premium Experience

Guided readers from free to premium with an elegant upgrade path that celebrates benefits without disrupting their daily reading habit.

SEE FULL CASE STUDY

Role: UX/UI Designer | User Flows | Interaction Design | Visual Design | Usability Testing

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Let’s Connect! Collaborate, Ideas, Feedback, or Just a Friendly Hello


Let’s Connect! Collaborate, Ideas, Feedback, or Just a Friendly Hello


Guiding parents to the right books for early readers

Guided parents from overwhelming book choices to confident selections with a simple, age-appropriate discovery journey that nurtures curiosity and a lifelong love of reading.

Role: UX/UI Designer | Design Sprint | Ideation | Interaction Design | Usability Testing

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Tiny Tales app splash screen
Tiny Tales app splash screen

Guiding parents to the right books for early readers

Guided parents from overwhelming book choices to confident selections with a simple, age-appropriate discovery journey that nurtures curiosity and a lifelong love of reading.

Role: UX/UI Designer | Design Sprint | Ideation | Interaction Design | Usability Testing

SEE FULL CASE STUDY

Tiny Tales app splash screen

Empowering Teens to Learn and Invest with Confidence

Teens are eager to invest, but most financial platforms are too complex for them. Flip & Floss makes investing approachable, fun, and educational helping teens build confidence as they manage their first portfolios.

Role: UX/UI Designer | User Research | Interaction Design| Prototyping | Usability Testing

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Empowering Teens to Learn and Invest with Confidence

Teens are eager to invest, but most financial platforms are too complex for them. Flip & Floss makes investing approachable, fun, and educational helping teens build confidence as they manage their first portfolios.

Role: UX/UI Designer | User Research | Interaction Design| Prototyping | Usability Testing

SEE FULL CASE STUDY