Ideas Brought To Life
©2025 Pradeepa Sellandi. All Rights Reserved.
Redesigning the car search experience
Guided users from browsing to confident car choices with a seamless journey that highlights insights and comparisons without overwhelming the process.
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Role: End-to-End UX/UI Designer | User Research | Interaction Design | Prototyping | Visual Design | Usability Testing
Role: End-to-End UX/UI Designer | User Research | Interaction Design | Prototyping | Visual Design | Usability Testing
SEE FULL CASE STUDY
Redesigning the car search experience
Guided users from browsing to confident car choices with a seamless journey that highlights insights and comparisons without overwhelming the process.
SEE FULL CASE STUDY
Role: End-to-End UX/UI Designer | User Research | Interaction Design | Prototyping | Visual Design | Usability Testing
SEE FULL CASE STUDY
Freemium to Premium Experience
Guided readers from free to premium with an elegant upgrade path that celebrates benefits without disrupting their daily reading habit.
Role: UX/UI Designer | User Flows | Interaction Design | Visual Design | Usability Testing
Role: UX/UI Designer | User Flows | Interaction Design | Visual Design | Usability Testing
Freemium to Premium Experience
Guided readers from free to premium with an elegant upgrade path that celebrates benefits without disrupting their daily reading habit.
SEE FULL CASE STUDY
Role: UX/UI Designer | User Flows | Interaction Design | Visual Design | Usability Testing
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Let’s Connect! Collaborate, Ideas, Feedback, or Just a Friendly Hello
Let’s Connect! Collaborate, Ideas, Feedback, or Just a Friendly Hello
Guiding parents to the right books for early readers
Guided parents from overwhelming book choices to confident selections with a simple, age-appropriate discovery journey that nurtures curiosity and a lifelong love of reading.
Role: UX/UI Designer | Design Sprint | Ideation | Interaction Design | Usability Testing
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Guiding parents to the right books for early readers
Guided parents from overwhelming book choices to confident selections with a simple, age-appropriate discovery journey that nurtures curiosity and a lifelong love of reading.
Role: UX/UI Designer | Design Sprint | Ideation | Interaction Design | Usability Testing
SEE FULL CASE STUDY
Empowering Teens to Learn and Invest with Confidence
Teens are eager to invest, but most financial platforms are too complex for them. Flip & Floss makes investing approachable, fun, and educational helping teens build confidence as they manage their first portfolios.
Role: UX/UI Designer | User Research | Interaction Design| Prototyping | Usability Testing
SEE FULL CASE STUDY
Empowering Teens to Learn and Invest with Confidence
Teens are eager to invest, but most financial platforms are too complex for them. Flip & Floss makes investing approachable, fun, and educational helping teens build confidence as they manage their first portfolios.
Role: UX/UI Designer | User Research | Interaction Design| Prototyping | Usability Testing
SEE FULL CASE STUDY